Create Instant Authority For Your Coaching, Training & Consulting Business
Get All Your Authority Content DONE With Mind-Blowing Quality In Just 1 Week Through Our ‘Gurumaker’ Done-For-You AI Marketing Service.
Read the whitepaper for the full details - or see the summary of what we can do for you.
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An origin story in marketing is like the superhero's backstory. It's how your brand began, what drives it, and why it matters.
It's your brand's heart and soul, shared with the world.
You need this story because it connects with people on a personal level.
When folks feel they know your journey, they trust you more. This trust can turn them into your customers. It makes your brand stand out and stick in people's minds.
So, if you're serious about winning clients online, your origin story isn't just nice to have; it's a must-have.
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Assumptions lead to mistakes; clarity prevents them. Market research is your ticket to clarity - a literal treasure map for your business.
If you're planning a party for friends, you'd want to know what snacks they love so you don’t waste time buying/making things that go to waste.
Having profitable market insights allows you to KNOW, not guess, what your market like and don't like instead of making assumptions.
That's what market research does for getting clients online. It guides you to make things they'll buy, so you can be a big hit in the online market.
If you’re serious about getting clients online, you need this map.
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Your brand message is what you tell your market about your values, goals, and identity.
It encapsulates what your stands for and how your are different from others.
It helps them understand why you are leading them to a place where all their current problems become irrelevant.
It makes the promises you make believable, gives certainty of what they can expect from you, and makes you stand out in a crowded online marketplace.
It is your introduction to the huge social media party that helps you attract people who can resonate with you. It's your handshake, smile, and first hello all rolled into one.
If you're serious about getting clients online, your brand message is key because it's how people get to know you, like you and trust you.
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Positioning is your business's articulation about who you’re helping, the problem you're taking them AWAY from, and the destination you're guiding them to.
A confused mind says no. For this reason, to any business serious about scaling online this is a non-negotiable asset; it is this clarity that allows people to understand what you do, remember you and recommend your services to people they know you can help.
Just like giving someone the exact address and directions to your shop in a huge mall, only if you nail this can you make it easy for customers to find you and for happy clients to bring their friends to your door.
Without it, you're like a hidden gem that's obscured in a forgotten corner, hard to stumble upon. But if you get this right, you are instantly memorable and immediately referable.
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How are you unique? This asset answers that.
A Unique Mechanism Problem (UMP) is a special problem that only your product can solve. It is your articulation to the market about how all (or most) of the problems they’re facing can be traced back to this one singular source.
The Unique Mechanism Solution (UMS) is the articulation of how your expertise fixes the Unique Mechanism Problem. It is the One Key ‘Thing’ that your market needs - that only you have - which will help them realize their ideal dream outcome.
All great thought leaders have a form of UMP and UMS.
Steve Jobs, the visionary behind Apple, had a UMP that revolved around the complexity and inaccessibility of personal computing. His UMS was to create user-friendly, aesthetically pleasing devices that seamlessly integrated into daily life, like the iPhone.
Marie Kondo brought a UMP to the forefront by addressing the problem of clutter and disorganization in homes. Her UMS is the KonMari method, a unique approach to tidying that encourages people to keep only items that "spark joy."
Marisa Peer identified a UMP in the realm of personal development, which is the deep-seated feeling of "not being enough" that holds many people back in various aspects of their lives.
Her UMS is her development of Rapid Transformational Therapy (RTT), a method combining hypnotherapy, psychotherapy, and neuro-linguistic programming to rapidly address and heal clients' issues.
By promoting the simple yet profound mantra "I am enough," she offers a clear, actionable solution that resonates with a wide audience seeking personal transformation. This approach has established her as a respected authority in the field of therapy and personal growth.
If you want to build authority online, you need this because it shows how you're different and better. It's about being the only one with the secret recipe to the best cookies on the block. The clients you want will come to you for that special treat. It's your golden ticket in standing out and getting your dream clients.
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An irresistible offer is a deal that's too good for your prospects to ignore. It is an offer that is immediately understandable, wildly valuable, and overwhelmingly appealing for your ideal prospect.
It is an offer that makes perfect logical and emotional sense for the right people to buy, and for you to deliver. It is something your ideal dream client will feel stupid to say no to.
And, it is able to do all of that while increasing your price instead of decreasing it.
Life’s too short for inferior business models. It is time to recognize your true value, charge what you’re worth, and allow yourself more time and profit so you can use all those added resources to create more impact.
It’s time to join the other experts in your industry’s next level.
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Some people say this is a nice-to-have. We say it’s a must have.
No more searching dozens or 100s of Google Docs for some obscure past works that was delivered to you.
With a Copywriting brief, all the work we do for you is conveniently organized in a genius Notion document; your Origin Story, Market Research, Brand Message, Positioning, Unique Mechanisms, and Irresistible Offer.
In fact, all the assets we do for you, including your authority content, email sequences and lead magnets will also be parked in here.
This will be the one singular document that you will refer to when future works are needed, whether you are hiring a writer for your content or copy, or to brief your growth & scaling team.
Perfect team alignment.
This tells them what to write to make people want to buy what you sell.
With this document you don’t need to do any repeat work in the future. All the work is stored in one document, and you will never lose it or forget about past works again. No more starting from scratch.
This is one of those things you need to experience to understand. Book a demo with us and you will get to see how much relief this can bring you.
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Within a week of our initial meeting, you will receive all the necessary assets to build your authority online.
52 high quality articles; enough thought leadership and authority building content to last you for an entire year.
200+ high quality social media posts to help you be consistently visible to your audience.
6-step email nurture sequence to help those who are ready to take the next step and get on a call with you.
12 compelling lead magnet writeups so you know what lead magnets to build & HOW to build them.
A professionally written whitepaper that explains to people what you do, demonstrates how you should pitch your offer, and even gives you a framework to build your landing page from.
No more sitting in front of your computer staring at a blank screen.
Read on and discover the genius option that you can take to help you break free from time crunch.
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Generic AI articles are fast, but they suck. Human writers are okay (mostly), but they’re expensive.
By incorporating both into our writing system, we eliminate their weaknesses and retain the best of both worlds.
We take your topics, your ideas, your expertise, and brainstorm with the AI to create 52 compelling, hyper-specific topics that your audience wants to hear.
Then, we combine state of the art prompt engineering techniques with top of the line AI models to create high quality drafts that is almost complete.
Finally, we send these drafts to our copywriter team so they can scan through and edit for quality control without needing to do too much work.
The result - 52 high quality, 1000-word articles that you can use for your blog, as videos scripts, or just post on social media to establish yourself as THE go-to authority in your niche.
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Consistency is king, yet most people are too busy and too occupied by competing priorities to stay consistent…
…especially during those business crunch times where everything is too urgent and important to sacrifice for the sake of social media posts.
This is where we come in.
Having over 200 social media posts ready is like having a full pantry before a big snowstorm. It means you're prepared no matter what happens.
How we do it: we take all the 52 long articles we created, and we break it down to many short, punchy posts that adds value to your audience. With the help of AI, of course.
This means you will have 3-4 high quality posts in addition to the articles that you can post on your social media to maintain visibility.
You can keep showing up for your followers without scrambling for what to say next. It shows them you're serious and reliable, which makes them trust you more.
Out of sight = out of mind. Conversely, when you’re present without being obnoxious this way, constantly adding value to your audience, your put yourself as top-of-mind to potential clients, allies, and collaborators.
In today’s day and age, working hard alone don’t cut it. It's smart planning that helps brands grow strong.
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With all these content being generated and posted, you can expect a lot more engagement.
But how do you turn engagement into leads? That’s where lead magnets come in.
Think of lead magnets as freebies you give to social media audience as an ‘ethical bribe’ to entice people to join your environment - an environment where you are the sole authority in the space.
You give them a very helpful resource that they can’t find anywhere else, and in return, they give you their name and email.
Once they’re in your list of email database, you now have their agreement to send offers directly to their inbox.
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Money is in the follow up.
When ready buyers are looking for a solution, if they don’t buy from you, they will buy from someone else.
If you leave new leads alone, you’re leaving money on the table. But manual follow up is time consuming.
We help by writing for you an email nurture sequence that encourages the right people to get on a call with you.
Within two weeks, this email sequence will separate the ready buyers from the tire kickers from all the leads you will be generating, help the ready buyers to decide whether you are the right person to help them…while they’re still hot.
Simply put this into your favorite email management system and set them to trigger automatically the moment someone joins your list.
If you are taking action and getting adequate number of leads, you will see your appointment slots fill.
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The reason why so many experts experience tire kickers in their sales calls, end up with too many objections and ‘let-me-think-about-it’ is because they have the wrong people on the call.
Wrong people come on the call because they don’t have enough information to know whether they want your offer or not, and so they come on the call wanting to ‘find out more’.
And while that’s totally fine for them because it’s risk-free, what happens to you is that you end up spending too much time entertaining people who are not ready too buy.
This is why most experts conversion rates number in the 10-20% rather than the 60-90% that our clients experience.
The solution to this is to have a mechanism where prospects can self-qualify before they request for a call.
And you do this by giving them just enough information to decide whether they’re a fit. Doing this in a way that encourages the right fit to feel excited about getting on a call with you.
Because the truth is, nobody wants to waste their time (or yours) by getting into a call if it’s not going to lead anywhere.
So instead of getting on a call with just about anybody requesting for information, you send them a whitepaper.
The whitepaper we’ll be writing for you does exactly this.
It is a comprehensive document that explains everything you do in simpler terms, outline your offer’s roadmap, and articulate the unique selling points that differentiate you from the myriad of other online offerings.
It's not just a technical manual; it's a persuasive piece that aims to win over potential clients.
Writing a good whitepaper that makes the people are the right fit want the call even more, while filtering out the wrong people is a high skill task - which is why instead of you doing it by yourself, we will write it for you!
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